The Meeting That Changed Everything

Sometimes the most powerful moment in transformation isn't when someone gets the answer—it's when they finally see the question.

I was facilitating a session with a practice leadership team when the Managing Director suddenly went quiet. We'd been mapping their cultural patterns for about an hour when she looked up and said, "We've never actually talked about *how* we work together, have we? Just *what* we work on."

That moment of recognition—when culture shifts from invisible to visible—is what the IRIE Eye is trained to spot. It's not dramatic. It's quiet. But it changes everything that follows.

What struck me most was how the rest of the team responded. Relief. Not defensiveness. Just relief that someone had finally named what they'd all been feeling but couldn't articulate.

This is why we start every journey with the Cultural Assessment. Not to judge or rank, but to make visible what's always been there. Once you can see your culture, you can work with it intentionally.